You can’t master what you don’t understand. Our media training is comprehensive, providing an overview of today’s media landscape, the different ways to work with the media and the skills needed to effectively deliver the story or manage a crisis. Part-discussion, part-practice, this two-hour workshop uses modern real-world examples to provide the 360-degree context executives need to master media engagements.

Training is led by Anne Marie Squeo, who combines experience as a hard-hitting journalist at the Wall Street Journal and Bloomberg News with leading PR teams at Netflix, IBM, Lockheed Martin and more. One former CEO prepared by Anne Marie before a big media interview quipped, “you overprepped me.” That’s the feeling Proof Point Communications wants every training participant to have upon completion.