Whether you’re a marketing and communications professional or a C-suite leader, crafting the right messaging is fundamental to everything you do. This two-hour bootcamp walks teams through what it takes to build a clear, differentiated and memorable narrative backed by effective writing, positioning, and messaging. By applying Proof Point Communications’ eight-word methodology, teams and leaders better understand the process to best position and message everything whether a company, a product or an executive. From advertising and social media to internal communications and media appearances, this workshop will equip your team with everything you need to make your point, back it up, and communicate your brand with confidence.